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SPRING 2008
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Licensing Intellectual Property
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Course No.: 9200-705-001
Course ID: 17259 |
M, W 4:45 - 6:15 p.m.
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Room W-206
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| Professor Jay Dratler, Jr. |
Room 231D (IP Alcove)
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(330) 972-7972
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dratler@uakron.edu,
dratler@neo.rr.com |
| Copyright © 2000, 2001, 2002, 2003, 2005, 2006, 2008 Jay Dratler, Jr. For permission, see CMI. |
Markup Abbreviations
Grading Criteria and Writing Hints
Submitting Your Papers
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Week 1 |
Note: for the work this week, as for work in this course in general, you are welcomeand indeed encouragedto cooperate in study groups, including a single group consisting of the class as a whole. The only caveat is that you should all write your own papers independently. And of course you will be on your own in solving problems when called upon in class. Collaborating on "thinking through" problems, however, is strongly encouraged. It's what many of you will do in practice, unless you work as true sole practitioners (a rapidly vanishing breed). Wednesday, January 16 : Jay Dratler, Jr., Licensing of Intellectual Property Ch. 1A.01 (Law Journal Press 1994 & Supps.), as distributed by e-mail; On-Line Problem Supplement, Exercise A: Problems in Licensing Scope and Strategy and Problem 1. Put on your business and economic hats. Then, based on your reading and business knowledge, experience and intuition (if any), work the problems in Exercise A, individually or (preferably) in study groups. Be sure to make notes on your analysis and conclusions. We will spend the entire class session on the problems. Thirty percent of your grade will be based on your class performance, which includes your in-class problem solving. If we have time, we will apply some of our learning to preliminary analysis of what each side in Problem 1 would desire and expect to receive. |
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Week 2 |
Wednesday, January 23: Coursebook (Licensing of Intellectual
Property in the Digital Age, Second Edition), pages 80-95. As
you prepare for class, work through the trademark distinctiveness problems
on pages 94-95 (Note 4) and record your answers and the steps in your
reasoning.
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Week 3 |
| Monday, January 28: Review your notes from the first week's discussions and reread (or skim) Jay Dratler, Jr., Licensing of Intellectual Property Ch. 1A.01 (Law Journal Press 1994 & Supps.), as distributed by e-mail and assigned for the first Wednesday. Then work the problems at the end of Chapter 1, pages 18-22, which we will discuss in class. For your first writing assignment, ignore the last paragraph of Problem 1, and consider instead the following message that you have received by e-mail from Contair's CEO:
We will begin class by discussing this problem in depth. You should come to class with a first draft of the memo (which may be a little overlength for later "pruning.") You will not submit your paper today; instead, you will use what you gain from class discussion to rethink, revise and improve your first draft. Please write a final draft of the requested memo and submit it as described in Submitting Your Papers, by 1:00 P.M. EDT on Monday, February 4. Before beginning this assignment, you should review the Grading Criteria and Writing Hints and keep both in mind as you write.
How would you
"sell" the audit to Contair's President and Board of Directors, i.e.,
how would you convince them that doing the audit, and paying for it,
would be in Contair's best interest? How would you answer questions,
should any arise, about possible conflicts of interest, especially regarding
your fee? |
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Week 4 |
| Monday, February 4: Coursebook (Licensing of Intellectual Property in the Digital Age, Second Edition), pages 124-179: all of Chapter 4 (Negotiating the License). Work Problem 4 (Nondisclosure Agreement and Evaluating Alternative Deals, esp. Parts 2 and 3) and the following problems:
Preliminary search results suggest that the new technology is patentable and could enjoy a strong patent. A has asked you for advice on IP protection and licensing. Outline a general protection and licensing strategy and optional alternatives, along with the risks, advantages and disadvantages of each.
Without making the algorithm or his computer code available to anyone, B has developed a Website that allows users to “test” his algorithm and program by uploading images for compression and decompressing the results. B believes that it would be very difficult, if not impossible, for anyone to discover his algorithm by “reverse engineering,” i.e., by studying a compressed image file and comparing it to the original image file. B has received inquiries from Microsoft, Google, Yahoo, Oracle and several smaller companies in the computer industry. Advise B on a strategy for protecting his IP and licensing it for maximum revenue in the long term.
Only three firms in the United States make lawn mowers. C has sent notices of his discovery (without disclosing details) to each of them, and each has responded with enthusiastic interest. What type of IP protection would you recommend for C? What licensing term do you think would be most central to his licensing strategy, and what sort of strategy (with respect to that term and related terms) should C follow? We will spend the class session discussing the foregoing problems and beginning discussion of Problem 4, Part 2. (Problem 4 will also be the subject of written exercises, to be submitted later, after further discussion. So be sure to study it carefully.) Wednesday, February 6: Work Problem 2 (Convincing Contair to Conduct an IP Audit) and Problem 3 (Guiding Contair Through an Acquisition). Problem 2 will be the subject of your next written assignment, while Problem 3 will be for class discussion only. But we will discuss both problems in class, in order. To the extent time permits, we will also introduce the subject of nondisclosure agreements (NDAs), focusing on the meaning of the Tridair case (pages 141-143) and the likely substance of an NDA in the factual context of the Problems at the end of Chapter 4 (Notes 1 through 8, pages 171-173). At the end of the session, we will choose teams for mock negotiation of the points mentioned in Part 2 and 3 of Problem 4. (Please remind me in case I forget.) For your second writing
assignment, prepare the memo in Problem
2: Convincing Contair to Conduct
an IP Audit, and submit it as described in Submitting
Your Papers, by 1:00 P.M. EDT on Monday, February 11. Again,
you should review the Grading
Criteria and Writing Hints before beginning this assignment. You
also should review quickly your performance on the
first assignment, so that you can focus on any relevant areas for
improvement of your writing (particularly organization) identified
in the first markup. Please observe the 500-word
length limit strictly, and proof your paper for typos, missing
words and other mechanical errors before submitting it. |
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Week 5 |
| Monday, February 11: Coursebook (Licensing
of Intellectual Property in the Digital Age, Second Edition),
pages 181-240: all of Chapter 5 (Valuation of Intellectual Property),
including Appendices A and B at the end. Unless you have had recent
courses or experience in accounting or economics, you should read Part
I (Introduction) first quickly, then read Appendices A and B, then read
Part I again slowly. In class we will introduce the concept of
valuing IP, discuss its importance in business, and discuss some key
methods of valuing IP. Then we will spend the remained of the time
discussing your performance on Assignment 1. Please come prepared
to re-assess your work and receive constructive criticism. Wednesday, February 13: After completing our discussion of NDAs (if necessary), we will spend about fifteen minutes in mock negotiation of the points that you have identified in Part 2 of Problem 4. In our your mock negotiations and the discussion to follow, we will try to "put it all together" and see how estimates of valuation intimately interact with price, scope and other terms of a licensing agreement. To provide a concrete basis for discussing these issues, we will
focus on two problems involving Contair. The first will be the
proposed license from Contair to GNN of Contair's production technology,
which is discussed in Parts 1 and 2 of Problem
4. Second,
as time permits, we will discuss the alternatives for exploiting the
VRS technology (license to GNN, or license to or joint venture with
Assist), discussed in Parts 3 - 5 of Problem
4. Be
sure to commit the facts and key issues of all these problems to memory. Is this a decision to be made solely by you as counsel? If not,
what role should you play in it? Might any ethical issues arise
in this delicate preliminary stage of negotiations, in which both parties
are trying to "take the measure" of each other, and, at the same time,
determine whether each proposed deal has enough economic potential to
make further discussion worth while? For a brief written assignment (which will be weighted less than other assignments), please draft an NDA responsive to Part 1 of Problem 4 (of no more than 500 words), plus answers to Part 4 of Problem 4 (of no more than 200 words), for a total of no more than 700 words, and submit them as described in Submitting Your Papers, by 1:00 P.M. EDT on Monday, February 18. In drafting the NDA, you can and should refer to forms that you find on the Web or in the library, including nondisclosure provisions in the sample agreements appended to my licensing treatise. The world limit is deliberately short, in order to encourage you to think about what standard provisions are most important in the context of the current problem and to condense the standard terms to their essence. You will not be able to include all the words and all the provisions in the standard forms, so try to make every word count.
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Week 6 |
| Monday, February 18: Coursebook (Licensing of Intellectual Property in the Digital Age, Second Edition), (1) reread or skim Chapter 5, pages 181-193 (Valuation of Intellectual Property): Introduction and Hagelin article through (II)(2) (Industry Standards); (2) carefully reread Problem 4; (3) read Problem 5. We will spend most of the time discussing how the money terms of the proposed license interact with its scope. At the end of the session, we will reserve some time for discussing your memos on the IP audit. That discussion will focus on persuasive writing, how business issues interact with legal issues in licensing, and the lawyer's role in advising (or not advising) clients on business matters.
Your written assignment for this week will consist of Problem 5: a memo evaluating and comparing the proposed VRS deals with GNN and Assist and recommending which to pursue, at least initially. However, in writing this memo, consider the following additional facts:
The CEO has not asked for your advice on his proposed bargaining position, far less his negotiating style. Furthermore, you know that he counts every penny (especially when spent by lawyers!), and you don't want to incur his displeasure by seeming to deviate from the assignment he has given you. Nevertheless, you would like to use this memo as an opportunity to plant the seeds of a new approach to bargaining in the CEO's mind, and you want to do so as smoothly and subtly as possible, so that he won't consciously notice as he reads the memo. You suspect that most, if not all, of the Board members also will read your memo, so this is a good opportunity to plant such seeds subtly in their minds as well. We will devote the entire class session to discussing how to approach these problems of substance, business sense, and client relations. For your third writing assignment, prepare such a memo, with a strict length limit of 750 words. Please submit the memo as described in Submitting Your Papers, by 1:00 P.M. EDT on Monday, February 25. Again, you may wish to review the Grading Criteria and Writing Hints before beginning this assignment. That would also be a good time to review quickly your performance on earlier assignments, so that you can focus on any relevant areas for improvement of your writing (particularly organization) identified in the markups. Please be sure to think about your "organizational matrix," to observe the word length limit strictly, and to proof your paper before submitting it. |
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Week 7 |
Monday, February 25: Coursebook (Licensing
of Intellectual Property in the Digital Age, Second Edition), remainder
of Chapter 6 (Copyright: Multimedia and Entertainment Licensing); Problem
6 and Exercise
2.
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Week 8 |
| Monday, March 3: Coursebook (Licensing of Intellectual
Property in the Digital Age, Second Edition), all of Chapter
7 (Key Provisions in License Agreements and Special Types of License
Agreements). [Please
reread the short portion of this Chapter already read for last week.] As you read each section of this Chapter devoted to a contractual provision or clause, consider the following questions: First, what is the clause's primary purpose? What business and legal objectives does it ordinarily have? Second, what are the primary interests of each party (licensor and licensee) with respect to that clause? That is, what special interests, other than the mutual interest in a clear and fair contract, should each side consider in negotiating and drafting that particular type of clause? Be sure to consider both positive and negative interests, i.e., both the upside and the downside for each party. Third, with respect to each clause, what would you add, subtract or change if you represented Contair in the proposed license from Contair to GNN of VRS technology that we have been discussing? if you represented GNN? Fourth, under what circumstances, if any, could you dispense with or considerably simplify a provision or clause like that shown? Under what circumstances would you want even more detail? Finally, if you have any questions about the meaning, purpose, or utility of any contractual language shown, please jot them down and bring them to class. Good questions are often the beginning of wisdom. We will spend the entire class session discussing these issues from the perspective of a possible Contair-GNN license agreement. Wednesday, March 5: Jay Dratler, Jr., Licensing of Intellectual Property Ch. 1A.02-1A.03 (Law Journal Press 1994 & Supps.), as distributed by e-mail; Problem 7, Problem 8 and Problem 9. Please work each of these problems carefully, preferably in study groups. Take careful notes on each step in your solution, and note any questions or doubts you may have. Be sure to consider relevant legal doctrines of IP ownership and licensing before doing so. After completing any carryover from Monday, we will spend the entire class working these problems and reviewing the relevant IP doctrines and related business and strategic considerations. |
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Week 9 |
Monday, March 10: Jay Dratler, Jr., Licensing of Intellectual Property Ch. 3.02 - 3.04, 3.06 (Law Journal Press 1994 & Supps.), as distributed by e-mail (not on-line version); work all problems in Exercise B. This class will deal with the subject of implied licenses. We
will spend the entire session working the problems in Exercise B. At
the end of the session, we will review your performance on Assignment
5.
IMPORTANT NOTICE: In preparing and making your oral arguments, please use Ohio's version of UETA, not the Model Act provided in the text. The text's version is missing provisions that you may need to consult. In addition, Ohio's version has substantial differences from the Model Act, some of which are relevant to the problems. You also may wish to consult other provisions of UETA and the official commentary to UETA, as found in the 1999 model act on the NCCUSL's official Website. However, please be sure to check for relevant differences in statutory text before relying on any "gloss" from the Comments. (Case research is not necessary and is discouraged; there are few if any, relevant cases decided under UETA.) The second purpose of this exercise is to develop and test your teamwork skills. Most lawyering todayand the vast majority of license negotiationis done in teams. Part of the skill of teamwork is making realistic evaluations of your and your teammates' strengths and weaknesses and figuring how best to use your collective "human capital" to achieve a goal. Based on my observations of your class performance, I have made every effort to "balance" the collective skill and experience of the three teams. Team assignments will be provided separately by e-mail. I am providing this general information on the oral arguments today, so that you will have plenty of time to meet with your team members, in person or by telephone, to prepare for these oral exercises. In the past, many students have found it helpful to meet before class to prepare.
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SPRING BREAK: March 17 and 19, NO CLASS |
Week 10 |
| Monday, March 24: Prepare for oral arguments
on the UETA problems in the groups assigned, as described above.
We will spend the entire class on your oral arguments. In class today, we will discuss the reading material and its implication for practical licensing. Then we will spend the rest of the class reviewing your oral arguments of Monday. |
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Week 11 |
Monday, March 31: Coursebook (Licensing of Intellectual Property in the Digital Age, Second Edition), Chapter 9 (Antitrust Issues in Licensing), Pages 425-472. We will discuss this material in detail in class. Be sure you understand the business circumstances in each case and why the Court ruled as it did. We will spend the entire class session discussing the four cases and the distinction between "horizontal" and "vertical" relationships. Are licensing relationships normally horizontal or vertical? Can
you tell without knowing something about the nature of the license? We will spend the class session continuing our discussion of antitrust law and its application to licensing. In the process, we will "set up" the problems. That is, we will discuss the main points of approach to solving each of the problems in abstract and general terms, without actually answering the questions posed. Your eighth and final assignment will involve written analysis
of the four problems in Exercise
3. You will have plenty of time to work on these exercises:
the deadline for submitting your papers is 1:00 P.M. EST on Monday,
April 28. The word limit is 750
words for the entire assignment. As usual, please submit your
paper as described in Submitting
Your Papers. Also as usual, you may wish to review the Grading
Criteria and Writing Hints before beginning this assignment. You
should also review your performance on earlier assignments so that
you can focus on any relevant areas for improving your writing (particularly
organization) identified in the markups. |
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Week 12
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| Monday, April 7: Coursebook (Licensing of Intellectual
Property in the Digital Age, Second Edition), the remainder
of Chapter 9 (Antitrust Issues in Licensing), pages 473-516; Jay
Dratler, Jr., Licensing of Intellectual Property (Law Journal
Press 1994 & Supps.),
Section 5.04 (on-line version). As
you read the Lasercomb decision, focus on the questions and comments
in the notes; we will discuss them in class. In our class discussion, we will address your general questions relating to the problems in Exercise 3. We will also prepare a "matrix" of general rules of thumb for handling antitrust issues. Finally, we will discuss the Lasercomb case and copyright misuse and the questions they pose for the future. Monday, April 9: Coursebook (Licensing of Intellectual Property in the Digital Age, Second Edition), Chapter 10 (License Litigation and Trends in Judicial Enforcement) in its entirety. To apply what you have learned, please work Problem 11, preferably in groups, and take careful notes on your analysis and each step in your reasoning. Although there is no written assignment, class discussion this week and the next will focus in part on this problem and will affect your performance grade. In class, we will discuss the cases and legal principles set forth in Chapter 11 and their practical implications. We will also begin discussion of Problem 11, although we may not finish it until the following week. |
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Week 13 |
Monday, April 14: Coursebook (Licensing of Intellectual
Property in the Digital Age, Second Edition), Chapter 13 (Bankruptcy
and Security Interests in Licensing), in its entirety. Also, please
work Problem
14, preferably in groups, for class discussion. |
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Week 14 |
| Monday, April 21: Coursebook (Licensing of
Intellectual Property in the Digital Age, Second Edition),
remained or Chapter 12 (Tax Implications in Licensing Intellectual Property),
pages 679-718; Problem
13. We will discuss the remaining tax issues and work through
Problem 13. Wednesday, April 23: Please go over your class notes and collect any questions or comments that you have, including any questions on the various written assignments and the oral arguments (on UETA). We will complete our examination of the bankruptcy and tax implications of licensing . Then, if time permits, we will discuss your questions and comments. In this final session, please feel free to bring in problems from your own professional experience that relate to any issues we have discussed in this class. |
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