- Paper Dresses
I am interested in 1960s popular culture.
I found some primary research in:
"papered over," Newsweek, 31 October
and Edward Rielly, The 1960s. - advertising in the 1960s.
Its the who, what, where and how of advertising campaigns. It
really gets into the cultural aspects of the 60s and the relevent
"Paper Clothes: A Wardrobe to throw away," Business Week, 16 July 1966,
"Paper Capers," Time 18 March 1966, 71.
I am still trying to get a little more outside the box with my ideas
and find a way to get at the 60s from a different angle.
I don't want to look at it like a history book but rather find some new
way to express the cultural phenomenons during that time.
Any suggestions would be greatly appreciated, thanks,
Here's an idea along the lines of
"selling popular culture", advertising, and why paper dresses were hot
Start by reviewing standard advertising practices prior to the
1960s and track advances in advert techniques, including the
technological inventions that initiated change.
You could take another product and compare it's advertising to that of
Paper dresses became possible because of technological changes in the
paper industry, as did art, music, literature, science.
Advertising practices also changed, partially because of technology
At the library of congress website, take a look at the American Memory
I feel as though I have a much more in depth knowledge of
the fashion industry as a business, from my undergrad training and much
knowledge about fashion design. So from
this I have a deep respect for the creativity, innovation and design
represented in fashion.
Last semester I began looking a 1960s paper dresses.
We actually have an original "Paper Caper" in our
collection from the initial Scott paper launch in 1966.
I have found some writing on the subject, while it is sort
of superficial I don't want to elaborate on someone else's ideas.
I am working on how I can make this my own.
I am very interested in zeitgeist theory, or how fashion
reflects the social climate of the times.
Paper dresses exemplify an obsession with technology of that
time, when designers were coming out with "space age" collections.
The cultural changes from the early to mid sixties are vast
and I know I need to think about it more but I believe I can find
there, it is just a matter of what I can look at from a fresh
of Wisconsin just
finished an exhibition on
March 11th. And http://www.news.wisc.edu/13367.html
Paper Dresses exhibition in the UK at http://www.vam.ac.uk/collections/fashion/1960s/sixtiesfashion/exhibition/paper_dresses/index.html
This website at http://www.vintageconnection.net/PaperDresses.htm
And more at http://www.kristinaseleshanko.com/VintageFashionsForWomen1950s60s.htm
A little film at http://www.reuters.com/news/video?videoId=46178
This goes on for a while on Google
Google books http://books.google.com/books?q=paper+dresses&btnG=Search+Books&as_brr=0
Google Scholar Title:Haute Couture in Paper
Dresses Authors:Greenberg, Pearl
And here is an entire thesis about the topic: http://www.uwstout.edu/lib/thesis/2000/2000kings.pdf
The idea of placing paper dresses in a larger cultural
context is where you might be headed.
American Cultural History of the 1960s http://kclibrary.nhmccd.edu/decade60.html
Toward a Throw-Away Culture. Consumerism, 'Style
Obsolescence' and Cultural Theory in the 1950s and 1960s
Art Journal, Vol. 10, No. 2, The 60s (1987), pp. 3-27
Academic Journals: The Journal of Popular Culture,
Media, Culture & Society